Let's Do It!
Thanks to the wonders of Twitter (you can follow us @SIFTNZ here) I came across a video on the NZ Transitions Towns website of the Estonia Let’s Do It! campaign. In 2008 the country was mobilised to remove all the illegally dumped waste lying around Estonia – all 10,000 tonnes of it. And in 1 day! That’s awesome and the idea came from the vision of just 1 person. They had the support of businesses, the government, local celebs and 600 volunteers and three full time staff to make it happen and then 50,000 volunteers who all turned out on the day and cleaned up the illegal waste. The cool thing is they had mapped (using Google maps and other software) the exact location of where all the waste was.
Here’s an interesting comparison – Estonia is 45,226 square kilometres and has a population of 1.3 million people. New Zealand on the other hand 268,021 square kilometres with over 4 million people. And most of the South Island is a mountain spine – this could quite easily be replicated here in New Zealand. Go Estonia!
