CEO of Saatchi and Saatchi S Adam Werbach’s book Strategy for Sustainability (Harvard Business Press) is the first off our library shelf to be read this week. The last paragraph of the back flap caught my eye “The sustainability movement is just beginning – and you have the chance to reinvent everything. The question is: what will you do?”. That is everything that Sift is all about. It is time for change. In order to improve the health of the earth and ensure our survival we need to start living sustainably. We are consuming too many resources and wasting a high percentage of them. Reduce, reuse, recycle, rethink…and collaborate.
Sift wants to help those who have the new business solutions (whether product or process) that will move our communities into a better way of living and start reducing our impact on the environment. This is just the beginning. Sustainability needs to become a way of life – so it becomes just social norm.
Adam Werbach’s book is all about continuing to grow and prosper as an company/organisation while acting sustainably. Create “North Star goals” that are linked to global trends, engage the public (collaborate with the community – this is where the great ideas are), be transparent, leverage networks – get savvy with problem solving, build better products and create a healthy future for the next generations. Including sustainability into your business is both good for the Earth, your community and your business. It’s win-win. A bit of a no brainer, really. Go beyond green to truly sustainable business practices. It’s not about changing lightbulbs its about integrating sustainability (social, economic, environmental and cultural) into long term business strategies (adapting to climate change is going to be long term).
I have only read the introduction but I think this is going to be a useful book for Sift and its partners.
Adam Werbach’s Strategy for Sustainability Website and Blog.
If you have any other great books that you think we would like to read let us know.
Tags: Adam Werbach, climate change, cultural, economy, environment, recycle, reduce, rethink, reuse, SIFT, social, strategy for sustainability, sustainable future
