Sam Fisher is our go to guy for all things PR and Comms related. He runs a great boutique PR company in Christchurch called Green Eggs Communication so we thought we would ask him for his answers to our Green Collar Job Q&A – our first for the year. Love that he actively offsets his company’s emissions by planting trees in Little River.
1. What do you do to live more sustainably (with a low impact) in your life?
I try. I’m not one of the world’s great sustainable living practitioners, but following advice I have had from people who are, it’s about minimising impact where I can.
2. How do you live more sustainably at work?
I work from home and do a lot of work by phone and internet. For my business; Green Eggs Communication, I’ve paid for native trees to be planted near Little River on a block of land to help offset carbon and other emissions. Personally, I find the basis on which a proportion of carbon credits were awarded (particularly around coal power factories) offensive so would rather ensure the mitigation I use is real and practical. I’d like to get more into this.
3. What do you think is the biggest environmental issue we need to deal with in Christchurch/New Zealand?
Answers. The single biggest issue is having answers and being able to act with confidence. I’ve found easy or intuitive answers can be very wrong. It’s very hard to work out what’s the ‘best’ thing to do.
4. What makes you smile?
Classic Brit com (DVDs are a fantastic thing) and my kids.
5. What is your biggest pet peeve?
Currently, barking dogs. Usually taggers.
6. What is your favourite colour and why?
Yellow. I tend to have a lot of yellow things. It’s a positive vibrant colour.
7. Do you have a favourite place in the world? Describe why?
The banks of the Avon River around Beckenham, St Martins and Opawa. It’s where I grew up; my Turangawaewae.
8. What’s your connection to Sift?
I’m helping with communication work.
9. Do you remember your favourite teacher and why they were your favourite?
Yes, a Mrs Williamson. She was very understanding and encouraging.
10. What do you want to leave behind?
Happy memories and no loose ends.
11. What do you think the future will bring?
I have no idea!
12. Who is someone you really admire and why?
Douglas Adams, he was very funny and talented, made people think and it turned out he really cared about bigger issues. His Last Chance to See book and TV on endangered animals was brilliant.
13. What is happening outside your window right now?
A City Care van has just driven passed at way over the 30km speed limit. And there are ducks.
14. What is your favourite breakfast?
Fried vegetables and rice
15. What is the best piece of advice you can give us?
Value flexibility. Any piece of advice is only relevant in the right context, and there are probably no absolute answers which can be applied in 100 per cent of situations (including this advice).