Following on from Olivia’s blog on the Lyttleton Harbour Festival of lights and the ‘clothing swap-o-rama-rama’, we have found out that there is another opportunity for eco-friendly fashionistas to pay it forward with their well worn duds.
Introducing the launch of Fashion Trade on 1st July, being run by Country Road in co-operation with the Red Cross. Fashion Trade is a clothing donation program that focuses on rewarding Country Road customers, and their social conscience, by giving a $10 Country Road voucher to be spent in store on any item over $50 in value, when clothes are donated to the Red Cross (must include at least one Country Road item of clothing). Country Road is an international brand with 11 stores throughout New Zealand. The clothes are going directly to the Red Cross which has 6 shops in the Canterbury region, so you can be sure that your donation is reaching people in who are in need. More information on Fashion Trade here. Or to find out more about the work of Red Cross visit www.redcross.org.nz
Spare a thought to the effects textiles have on local landfill every year: Textiles waste accounted for 4% of all waste to landfill in the 2007/08 year, which to make more tangible equates to approximately 126,000 tonnes. Think about every time you overfill your suitcase to go on holiday (it is about that much added to landfill per person per year).
Follow Country Road’s lead, and ask your favourite clothing retailers what they are doing to minimise the amount of textile waste that is landing in Canterbury’s landfills. As the consumers, our power is in our wallets; by preferring to spend with the brands that instill a social conscience and are actually reducing their impact on the environment, than less environmentally aware brands who are sure to follow suit.
This got us thinking of all the cool ways to reinvent your current wardrobe, or tips to reduce the amount of textile waste that is being sent to landfill.
1) Have a swapping session – (This really is one for the ladies!) – but it requires no money to change hands, just a big enough lounge to sprawl all of your no longer worn clothes, and sitting room for who ever else is invited to swap your clothes with. Beware, it can get ugly!
2) Quality over quantity. In a buy now society, sometimes it is hard to resist opening up the wallet and splurging on the current must haves. Restricting your buying to fewer, higher quality purchases, will ensure that they last beyond one winter and will take a lot longer before they reach landfill.
3) Be environmentally conscious when choosing what your clothes are made out of – We have wools from numerous animals, bamboo, mercot, cotton and hemp to name a few, these natural fibers wear beautifully – and if you shop carefully, a lot of labels are now listing their fair trade inclusion – so you know the farmers and manufacturers are getting a just deal too. So you no longer need to buy anything with poly in the ingredients list.
4) Buy vintage and second hand. There are lots of great second hand and vintage stores around Canterbury including places like Save Mart and also online like Trademe.