The Today for Tomorrow programme has been initiated by Air New Zealand – to reduce the overall impact that the airline is having on the environment.
The aircraft fleet is being updated by 2013, so that Air New Zealand will have one of the youngest fleet in the world, as well as it being far more fuel efficient then at present.
Air New Zealand is also taking a proactive stance in developing alternative fuels, researching the potential of the jatropha plant as well algae based fuels.
A priority within the programme is for the consumer to take partial responsibility for the travel choices they make. The customer can offset their carbon emissions, check in online – a paperless options, as well as make a donation to the Air New Zealand environmental fund.
A lot of the targets that are outlined in the online programme report, appear to be reliant on the outcomes of current research, with exception to the current agreement between Air New Zealand and TrustPower. TrustPower can transfer the carbon credits directly resulting from the Tararua wind farms in the Manawatu. The positive outlook of this agreement is that customers of Air New Zealand know their money is being put straight into means of offsetting the carbon from their flight. A smart marketing tactic by Air NZ, attributing customer choice to positive environmental change.
With the emergence of these programmes from the largest players in our economy, it will be interesting to see the flow-on effect for smaller business operators. Will environmental strategies become a necessary survival tactic for businesses struggling in an ever changing economic climate, that is more focused on corporate environmental responsibility than ever before.
The Today for Tomorrow programme has been initiated by Air New Zealand – to reduce the overall impact that the airline is having on the environment.
The aircraft fleet is being updated by 2013, so that Air New Zealand will have one of the youngest fleet in the world, as well as it being far more fuel efficient then at present.
Air New Zealand is also taking a proactive stance in developing alternative fuels, researching the potential of the jatropha plant as well algae based fuels.
A priority within the programme is for the consumer to take partial responsibility for the travel choices they make. The customer can offset their carbon emissions, check in online – a paperless options, as well as make a donation to the Air New Zealand environmental fund.
A lot of the targets that are outlined in the online programme report, appear to be reliant on the outcomes of current research, with exception to the current agreement between Air New Zealand and TrustPower. TrustPower can transfer the carbon credits directly resulting from the Tararua wind farms in the Manawatu. The positive outlook of this agreement is that customers of Air New Zealand know their money is being put straight into means of offsetting the carbon from their flight. A smart marketing tactic by Air NZ, attributing customer choice to positive environmental change.
With the emergence of these programmes from the largest players in our economy, it will be interesting to see the flow-on effect for smaller business operators. Will environmental strategies become a necessary survival tactic for businesses struggling in an ever changing economic climate, that is more focused on corporate environmental responsibility than ever before.
Tags: Sustainable Development
This entry was posted on Tuesday, October 19th, 2010 at 3:47 pm by SophieR and is filed under Business & Sustainability.
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